ABOUT THE BRAND

Shiseido’s leading anti-aging brand – since 1983 it has helped women maintain firm, glowing skin – with a concept focused on achieving tsuyadama – that special inner cheek radiance that appears only when skin is sufficiently firm and hydrated. Believed to be a hallmark of youth and beauty, this glow is the target of Elixir’s formulas – designed to infuse skin with moisture, smooth fine lines, and refine pores for a flawless complexion.
 

The line features pure retinol serums, collagen-stimulating creams, and other treatments that restore vitality. Elixir suits both mature skin – to address signs of aging – and younger skin – to help prevent them. With Elixir, you receive scientifically proven care that delivers a “pearlescent” youthful glow to your skin.