• “Double speed” of action: Essence Dual-Speed Technology ensures immediate penetration of active ingredients and their gradual release. Immediately after application, the skin looks fresher and more hydrated, and over time, it is noticeably tightened and brightened from within.

• 3-in-1 effect (brightness, elasticity, smoothness): The serum provides a comprehensive effect - increases brightness (lightens tone, fights dullness and pigmentation), elasticity (stimulates collagen production and strengthens the dermis) and smoothness of the skin (exfoliates dead cells, narrows pores).

• Prevention of age-related changes and pigmentation: inhibits melanin synthesis, preventing the appearance of new spots and freckles. At the same time, it acts as an anti-inflammatory agent, reducing redness - the skin looks more even in tone.

• Deep hydration and barrier strengthening: restores the skin's barrier function, retaining moisture and eliminating roughness. Thanks to it, the skin becomes soft, does not peel, and better resists external aggressors.

• SOS care against skin problems: minimizes black spots, dullness, roughness and other imperfections, making the skin clean, calm and transparent.
  

• Hydroxyethyl urea: A highly effective moisturizing ingredient that strengthens the skin's barrier and improves its texture. It locks in moisture, making the skin supple and smooth, and reduces dryness and flaking.

• Tranexamic Acid: A well-known whitening and anti-inflammatory agent. Prevents the formation of excess melanin - the skin becomes lighter and more even in tone. Also reduces redness and post-acne, making the complexion more uniform.

• St. John's Wort Extract: A natural soothing and antibacterial ingredient. Helps reduce irritation, heals and brightens skin. Eliminates skin stress, promoting an even skin tone.

• Soluble collagen: Provides deep hydration and support for skin structure – increases its elasticity and turgor, helps smooth fine wrinkles.

• Seaweed Complex : Algae extracts enrich the skin with vitamins and minerals, improve cell metabolism and have an antioxidant effect. Protect against free radicals and premature aging, giving the face a healthy glow.

According to Kanebo's internal data, 94% of women noted that their skin became more radiant and smooth after just 2 weeks of using The Serum AA. After 8 weeks , 89% noticed an increase in elasticity and a decrease in the depth of nasolabial folds. Objective measurement of the skin transparency index showed a significant improvement - 15% more light reflected from the skin surface (the "glow" effect) compared to the initial state (data from Shiseido laboratory).

The Serum AA is the pinnacle of Elixir brand innovation. It incorporates knowledge of “skin intelligence” – the concept that the skin has its own resources for recovery. This serum “smartly” activates them: it instantly improves the appearance (so you can see the result and be happy), and long-term heals the skin from the inside. The aroma is delicate, floral-aquatic, gives relaxation when applied. Especially recommended for those who want everything at once – recovery, lifting, brightening and moisturizing in one bottle.

Brand: Elixir

Production: Japan

Volume: 50 g

1. Apply serum after lotion (toner) and before emulsion/cream. Use morning and evening.

2. Press the dispenser 2–3 times, apply the serum to the palm of your hand.

3. Spread over the face with gentle massaging movements: start from the center (nose, cheeks) and move towards the temples and neck.

4. Lightly pat your skin with your fingertips – this will improve penetration and tone it.

5. Wait for complete absorption (1–2 minutes), then apply Elixir emulsion or cream.

6. When used in the morning, after the serum, SPF protection (for example, Elixir Day Care Revolution) is mandatory to maintain the effect and protect the assets.

7. Enjoy moisturized, velvety skin with a slight shimmering glow that the serum gives due to its light-diffusing particles.

Tranexamic Acid, Hydroxyethyl Urea, Hypericum Perforatum Extract, Water-Soluble Collagen (F), Water, Butylene Glycol, Glycerin, Dipropylene Glycol, Ethanol, PEG-1500, Pentaerythrityl Tetraethylhexanoate, Maltitol, Methylpolysiloxane, Erythritol, PEG-20 Methylglucose Sesquistearate, Polyglyceryl-10 Myristate, Carbomer, Acrylates/Alkyl Acrylate Copolymer, PEG-6 Isostearate, Disodium EDTA, Xanthan Gum, Sodium Stearate, Sodium Metabisulfite, Olea Europaea (Olive) Leaf Extract, Rosmarinus Officinalis (Rosemary) Oil, Algae Extract (Laminaria & Chlorella), L-Arginine HCl, Hydrolyzed Conchiolin Protein, Perilla Ocymoides Leaf Extract, Nasturtium Officinale Extract, Phenoxyethanol, Fragrance.

Some of the ingredients listed may not correspond to the actual ingredients used due to product improvements or changes in the indication method. Please read the product label to ensure the accuracy of the information.

• Manufacturer: Shiseido
•  Country of manufacture: Japan
•  Brand: Elixir
•  Category: Skin care
•  Product type: Serum and essences
•  Effects: Smoothing wrinkles, increasing elasticity
•  Skin type: For any type of age 30+, dull, lost tone, with uneven tone
•  Active ingredients: Hydroxyethyl urea, tranexamic acid, soluble collagen, St. John's wort extract, algae extract